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In the ever-evolving landscape of social media, TikTok has emerged as a powerful platform that can catapult local businesses into the national spotlight overnight. Among these are cafes across the United States that have transformed from neighborhood favorites to viral sensations, thanks to the creative content shared by users.
These establishments have captured the hearts of millions, not just for their culinary offerings but also for their unique stories and atmospheres. Let’s delve into ten such cafes that have experienced meteoric rises in popularity due to TikTok.
The Nitro Bar – Providence, Rhode Island
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The Nitro Bar, co-founded by Audrey Finocchiaro and Sam Lancaster, began as a modest coffee shop in Rhode Island. Through engaging TikTok content showcasing their nitro cold brews and vibrant cafe culture, they garnered a massive following.
Brew & Bloom – Houston, TX
A floral-themed cafe that gained popularity on TikTok for its stunning flower arrangements and aesthetically pleasing drinks. Customers rave about its lavender lattes and botanical-inspired pastries.
Tu Cha Cafe – Los Angeles, California
Tu Cha Cafe gained widespread attention when TikTok user Catherine Zhang shared a video detailing an overnight shift at the cafe. The behind-the-scenes look at their dessert preparation and late-night operations captivated audiences, resulting in increased patronage and online engagement.
Buddies Coffee – Williamsburg, Brooklyn, New York
Buddies Coffee became a viral sensation after co-owner Rachel Nieves posted an emotional TikTok video expressing concerns over a rent increase and potential closure. The heartfelt plea attracted over six million views, prompting community support and even a visit from singer Joe Jonas.
Yellow King Brews – Connecticut
Yellow King Brews, known for its espresso martini flights, saw a significant rise in popularity after its unique offerings were showcased on TikTok and Instagram. The social media exposure contributed to the cafe’s expansion and the launch of a mobile cocktail and coffee truck, The King’s Carriage, catering to private events and weddings.
Seaside Donuts Bakery – Newport Beach, California
Established in 1985, Seaside Donuts Bakery has been a staple in Newport Beach. In recent years, it gained viral fame on TikTok, particularly among the Asian American community in Southern California. The 24-hour bakery’s affordable pastries and beachside location have made it a popular spot for late-night treats and social media content.
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Tōv Coffee – Portland, Oregon
Tōv Coffee began as a unique double-decker bus cafe operated by owner Joseph Nazir. Its distinctive Egyptian-themed decor and specialty drinks, like the Mint Thing, attracted attention on TikTok. The cafe’s popularity led to a transition from the bus to a brick-and-mortar location, continuing its legacy in Portland’s coffee scene.
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Coffee Milano Cafe
Coffee Milano Cafe captured the TikTok audience when barista Josh Rashid offered free coffee to customers willing to dance for five seconds. The lighthearted challenge quickly went viral, drawing in crowds eager to participate and enjoy a complimentary beverage, showcasing the cafe’s fun and engaging atmosphere.
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The Coffee Movement – San Francisco, CA
A minimalist coffee shop that became a viral sensation due to its unique approach to brewing and serving coffee. Their slow-pour method and specialty beans have attracted coffee enthusiasts nationwide.
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Dayglow Coffee – Los Angeles, CA
Known for its vibrant pink aesthetic and curated coffee selection, Dayglow Coffee has been widely shared on TikTok for its visually appealing drinks and modern ambiance.
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The stories of these cafes underscore the transformative power of TikTok in shaping the fortunes of small businesses. Through creative content and authentic storytelling, these establishments have connected with audiences nationwide, turning local favorites into viral sensations. While the journey to fame can bring challenges, it also offers unprecedented opportunities for growth and community engagement in the digital age.
Disclaimer: This list is solely the author’s opinion based on research and publicly available information.
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While big-city coffee shops grab the spotlight, small-town cafes are quietly brewing something extraordinary. These charming spots are more than cozy, they’re culinary gems that serve unforgettable flavors, local love, and artistic flair.
With warm hospitality and one-of-a-kind menus, they prove that greatness doesn’t always come from where the crowds gather. These cafes may be tucked away, but they’re definitely worth discovering.
Read it here: 14 Cafes in Small Towns That Deserve National Attention
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