Preheat the oven to 350°F and grease your baking dish with non-stick cooking spray.
Arrange the rolls in the baking dish with enough space for them to expand as they bake.
Cover the cinnamon rolls with heavy cream.
For the cinnamon drizzle, melt the butter in the microwave.
Add the brown sugar and cinnamon, then stir until smooth and well combined.
Spoon the brown sugar mixture over the cinnamon rolls.
Cover the baking dish with aluminum foil and bake for about 30 minutes. Adjust the time as needed until the rolls are golden brown and cooked through.
Remove the store bought cinnamon rolls with heavy cream from the oven and let them cool for 15 minutes.
For the frosting, whip the included icing with cream cheese and powdered sugar until creamy.
Spread the frosting over the cooled cinnamon rolls and enjoy!